Adding impact to your display through motion
Targeting consumers through the sense of motion is a powerful tool within POS and in-store advertising. 20% of participants in a recent POPAI study found motion to be the most eye-catching element of a display, highlighting how motion components are a highly effective tool when it comes to stealing customers attention in-stores.
In celebration of our new sensory range, AURA, we have been exploring the effects of sound and light, and how these influence consumer’s behaviour and trigger purchase’s. This next part of our light, sound and movement series takes a look at how movement can be used in your displays. By looking at turntables and pendulum wobblers, we will help unlock the secrets to attracting and engaging customers in your brand campaign through moving display.
Our Top Turntable Tips
Rotating POS turntables provide a simple and cost-effective method for bringing your display to life through movement. With multiple features and characteristics, choosing the right turntable can bring huge impact to your campaign.
Size and Capacity
Choosing the correct size and capacity of the turntable not only extends life duration, but it also allows your designs to look neat, well thought through and professional.
We stock various depths and diameters ranging from ø140mm- ø250mm to fit the product that you wish to promote. Our heavy duty loading turntables can hold weights up to 10kg and 15kg, making them ideal for heavier products.
For light products, we also offer 2kg loading options for products requiring less support.
Powered wobblers are ideal for bringing to life smaller sizes of POS material. Although they are small in size, they are huge attention grabbers, bringing life to the shelf and instantly taking customers eyes to a particular graphic or key piece of information. This could be the final decider in a purchase decision, especially if a price or new product is promoted.
Our wobblers are available as battery or solar powered and easily be built into your display.
Creating an interactive display that encompasses customers senses need not cost the earth.
Our motion components bring your displays to life through relatively inexpensive tools that give your campaigns durability and maximum engagement.