According to a survey published in 2013, the average brit spends 8.5 hours a week shopping with an average of 2 hours a week spent just on their grocery shopping, With 65m people living in the UK that equates to 552.5m hours a week spent in retail stores and 130m of those in grocery stores.
With statistics like that, its no wonder that in-store advertising and promotion is such an important focus for retailers, there is simply no other medium of getting your promotion or message to that many people.
Whether you are looking to convey important information to your customer, introduce a new product or promote an offer, there are so many different ways to disrupt the shopper and bring this information to their attention.
In this week’s blog we are going to have a look at our 5 favourite ways to bring your message off the shelf and into the customers vision.
Click Sign Holder
Click Sign Holders are a great example of a simple product that holds massive impact. They sit neatly on your shelf edge and securely hold your message in the customers field of vision. Whatever shape you are looking to include in your aisle, there is a holder to suit it.
Standing out into the aisle and easily transportable around the store, these are a fantastic option for in-store conveying your message from the simple "save" call out to promoting a new service for your brand.
Not only are these impactful but they are cost effective solution.
We recognise that not all retailers have traditional shelving for their products or they are moving towards different styles of shelving to reflect that products housed on them, such as the most rustic shelving for baked goods, veg and fruit or the more complex systems for larger items such as bikes.
In these environments, we love the impact and that flexibility that our range of card holders offer. These are fantastically versatile products that come in a number of different options, from the magnetic bases, to giant Rod Clip and Card holders for the larger items.
Used within your displays these card holders have the power to promote your offering whilst mixing in with the design of your display and your brand.
Many of them come with a flexible ball join meaning that they can be positioned to angle that best suits your design and they hold a number of different styles of printed PoS from the small to large and paper to plastic.
Sometimes seem as a little old school or clumsy, showcards are far from it and can prove impactful and versatile in a number of different environments.
Available in a number of different print sizes, show cards are the perfect accompaniment for larger floor displays and off shelf displays.
With their size, showcard frames are also a great way to grab the attention of the shopper or convey more information than you might be able to do in your traditional shelf edge solution.
Not only do they have all of the above benefits but they easily transportable, reusable and available in many different colours.
Wobblers are a fun and nonintrusive way of promoting a message or promotion to the customer and can be used not only on the shelf but on the larger products as well.
With easy peel, non-marking, self-adhesive backing they are even easy for the in-store team to put in place and add a bit of interest to the shelf whilst being robust enough to with stand the knocks that will inevitably come within the retail environment.
For larger printed PoS options, there is also the more robust aluminium wobbler, which is also positionable to suit more accurate placement.
Banner Arms, are big business and whilst we mostly see them in use to section off aisles with multiple types of products, they are also extremely effective promotional tools for seasonal or price campaigns.
Our banner arms have been designed with 3 key issues in mind:
• Strength - Can they hold the weight of whatever the customer wants to promote
• Ease of Application and Maneuverability - We understand that the in-store team need to be able to change the shelf layouts around to suit the seasons or promotions. Therefore, we have designed our selection of banner arms to be picked up and moved whenever and wherever required.
• Versatility - With 3 different types of banner arm in our range, we are confident that no matter what the size, design or material you are planning on using in your banner display, that we have the right type of arm to suit the project.
These are just a selection of our favourite products to help you achieve your in-store marketing requirements. For more information about these or any other products in the Harrison range then please do not hesitate to contact a member of the sales team.