Every campaign has its unique objective. We believe that through collaboration, sharing knowledge and listening to our customers objectives, we can help them to create the most impactful display possible on budget and on time.
Meeting client’s needs and providing insight within the design process
Our client recently approached us looking for pegboard display hooks to integrate within their free-standing display unit (FSDU) to promote stationery products in their back to school campaigns. From our experience within the industry and with a keen eye for detail, our team recommended using coloured display hooks to boost the impact of the campaign.
The standard white or black hook would work against the brightness of the blue and the yellow in the display. With the brand colours being so bright and distinctive, matching the hooks to the design was the natural option for bringing the display together.
An effective solution
We were able to manufacture the display hooks to specific RAL codes to meet the customer's brand guidelines.
Delighted with the finished product, we asked the customer what they perceived the benefit of custom coloured hooks was:
1. Having the ability to match the colour to our brand meant that we were able to create a display that carried the brand colours all throughout and draw the customer's eye to the product rather than the colour differences in the display.
2. It isn’t something that you see a lot of on the market and it shows that the care we take to create top quality product, carries through to how we display them to the customer.
Try using stock limiters to keep your stand tidy
You may be able to notice a small piece of white plastic across the front of the hooks, these are our new stock limiters. Because the displays were constructed and merchandised prior to transportation to retail outlets the customer wanted to find a solution to keep everything in place during transit and the stock limiters are the perfect solution for this. These can also be used behind the product to keep products on half full rails from slipping back.
We are able to manufacture any length and style of hook that is required for your display. Whether you are looking for a cliphead or slatwall backing we are able to customise every aspect.
Bespoke solutions are available with many of our products. If there is anything you feel could benefit from a Harrison touch, call us today +44 (0)1451 830083, or send us an email email@example.com.